Expert Real Estate Insights: An Intimate Learning Session With Acclaimed Firm GoodLife Housing Partners

In an ever-evolving real estate landscape filled with complexities, gaining an insider edge from grizzled veterans provides the ultimate investing advantage. Fortunately, that’s precisely what acclaimed commercial real estate firm GoodLife Housing Partners generously delivers through their latest wide-ranging podcast episode.  

Distilling decades of accumulated dealmaking expertise across billions in transactions, co-founder Rohan Gupta goes in-depth on everything from navigating complicated institutional investment processes to regulations posing unseen market risks. Even experienced players stand to gain keen perspective from this downloadable masterclass.

While casual observers may only view flashy end results like ribbon cutting ceremonies or fund profit reports, the behind-the-scenes grind proves equally essential in scoring wins. Gupta and team pull back the curtain on their hard-won playbook – cultivated through roaring successes but also instructive failures.

Institutional Capital Process – Rigorous 10+ Step Sequence From Interest To Final Yes  

Understanding how major market movers like pension plans or university endowments tick aids massively in pitching and closing them. Gupta details their rigorous step-by-step sequence for assessing potential investments, which can span 10+ milestones. 

He outlines the progression, beginning with junior analysts vetting initial proposals using established checklists weighing factors like market feasibility and sponsor reputation. Next, directors conduct further scrutiny through enhanced due diligence before deciding whether to escalate further or pass. Advancing opportunities then reach the key hurdle of in-person site visits allowing firsthand evaluation, which Gupta notes institutions view as mandatory.  

Only once clearing these successive gates does a proposal finally culminate in review from the organization’s overarching investment committee of executives holding the ultimate green light authority. Their exam aims to filter only the soundest bets meriting scarce capital outlay. Given intense competition, Gupta says sponsors expend extensive effort meticulously evidencing proposals before this climactic final pitch. Bringing inadequately prepared cases risks earning a reputation for wasting groups’ time, jeopardizing future funding odds.  

Compare & Contrast Against Individual Approaches 

By comparison, Gupta explains ultra high-net-worth investors often act more autonomously conducting evaluations without formalized hierarchy requiring multiple sign-offs from different parties. But while more streamlined, he notes individuals still carry heightened accountability for decisions alongside compiling detailed due diligence like commissioning expert market studies.

A chief divergence Gupta highlights is individuals typically writing smaller investment checks versus mammoth institutions concentrating capital into only thoroughly vetted options at leadership table-approved levels. This grants institutional limited partners extensive governance oversight through board seats and voting abilities absent for minority backers injecting less comparatively.

Maximizing Flexibility & Mitigating Risk - Constructing Financing Exit Ramps  

Gupta reveals how savvy players on both sides consciously create flexibility addressing one of real estate’s inherent challenges - capital getting locked into illiquid assets. Sponsors increasingly design initial capital stacks and ownership structures facilitating future exits through refinancing or strategic sales. 

On the institutional front, he says some particularly cunning plans involve groups initially financing developments completely through equity, avoiding burdensome debt. This route intentionally leaves massive headroom to later maximize loan proceeds off stabilized assets. Basically, they build equity cushions facilitating refinances at a fraction of true property values after completing leasing, ingeniously engineering delayed cash out channels.

Conversely, for enhanced adaptability, Gupta advocates individuals resist over-concentrating capital with any single sponsor or deal. He knows diversification dulls potential peaks but lessens exposure to valleys. Prudent risk management given unforeseen market shifts that could leave overleveraged investors trapped with devalued holdings.  

Unconventional Networking Channels - Embrace New Digital Platforms 

While Gupta acknowledges tried-and-true conferences still reign supreme for facetime, he encourages embracing digital channels unlocking novel engagement. He singles out Twitter’s niche real estate community Retweet as a standout, fostering valuable connections with counterparts handling similar asset classes - sometimes even catalyzing deals. 

Gupta also advises exploring emerging channels like Instagram and TikTok where vibrant real estate dialogues now flourish. He finds the accelerated rapport building and discovery of specialized information well worth continued monitoring of these communities.  

West Coast Warnings - Sky-High Housing Costs And Anti-Investor Regulations 

Delving into location-based advice, Gupta forewarns of menacing Los Angeles investing obstacles overshadowing the alluring stereotypical sun-and-celebrity perception. Sky-high housing expenses continue pricing most residents out of home ownership, requiring onerous saving even for mid-level condos. Lagging development struggles to match population influx given massive land and construction bills, frequently double or triple the Midwest.

He warns relatively new regulations like statewide rental control and prolonged eviction bans pose substantial obstacles for owners counting on reliable tenant payment streams. To fund overwhelmed social initiatives like homeless programs, politicians keep heaping new property taxes atop LA’s already towering rates. Combined with more developments in the pipeline, this policy assault fuels uncertainty over future profitability.

For large commercial targets like apartment high rises facing lofty tax headwinds, Gupta thinks better bets exist elsewhere despite LA’s enduring positives alluring investors. The increasingly challenging environment makes unnecessary waves new entrants may wish to avoid in favor of smoother metros.

In all the wide-ranging exchange brims with hard-earned lessons from renowned firm GoodLife Housing Partners on discovering and evaluating deals, charming investors and avoiding landmines. Tune into this masterclass session with seasoned power players to absorb battle-tested advice on building your commercial real estate empire.

Episode 80 -Out of State, Out of Mind: Commercial Real Estate via Remote Locations

Out of State, Out of Mind: Commercial Real Estate via Remote Locations              


Investing in commercial real estate can be challenging within itself. However, oftentimes it is the regulations within a particular state that make commercial real estate unappealing.  Here at Goodlife HP we’ve taken a liking to the Lone Star state of Texas as it is very “ commercial investor” friendly and the restrictions are not as limited as well. 


So Why Texas? 


One of the most common questions that the Goodlife team has encountered is why we have chosen to focus our investment strategy on properties mainly located in Texas, despite our headquarters being  in Los Angeles. As mentioned previously, this is due to the lower amount of regulations on commercial real estate within Texas. Also to boot; there is no rent control.  There is tremendous upside and opportunity in the big state of Texas and to date Goodlife HP has done a fantastic job on capitalizing on those opportunities. 


COVID-19 and Eviction Moratoriums


We only need to look at California as an example of where strict regulations impacted owners and impeded their ability to collect rent.  Owning a commercial property in California during covid was very costly and with limited help from the government the financial burden took its toll. While Texas did not impose an eviction moratorium during COVID-19 (instead providing financial assistance to both tenants and landlords)  the California state legislature took another path and continued to extend eviction moratoriums protecting the tenants while offering no aid to property owners to date.  The owners continued to face financial hardships and their obligations did not cease as it related to their property. 


In contrast to this, at our properties in Texas, Goodlife HP has been able to manage operating expenses effectively and operate with limited impact. 


Texas and Rent Control/Stabilization


Additionally, one regulation that Texas lacks that is present in states such as California is rent control. In Los Angeles (where the Goodlife HP team is located), yearly rent increases on most apartments built pre 1978, which can only be made once per year, are limited to 8%. For buildings in Los Angeles built from 1978 to 2005 in Los Angeles, the statewide rent stabilization law applies, which caps rental increases on tenants at 5-10%.


Given the historic levels of rent growth that are currently being experienced in Texas (with rental growth rates hitting 12-15% in the Irving submarket in Texas, where we own 416 units at the Ayva), these rent control restrictions limit the ability of commercial real estate owners to maximize income. 


Additional Benefits of Texas


Moreover, the population of Texas continues to expand rapidly, growing by over 300,000 people from 2020 to 2021, making it the second fastest growing state in the United States, and increasing the potential renter base. This contrasts sharply with California, which had a net loss of approximately 260,000 people from 2020 to 2021. Lastly, Texas’ large levels of job growth (especially in comparison to California) and increasing levels of higher education suggest that this increasing potential renter base is also more likely to be employed and have a higher level of education, both of which correspond to a higher ability to complete their rental payments. 


Episode 74 - Building Classification

In commercial real estate, a property’s “building classification” is meant to be a short description to provide an investor with information about the building (age, location, amenities, condition, rental rates, sales price, etc.).

In Episode 74 of Investing with GoodLife, Rohan and David discuss building classifications, explain the difference between Class A, B, and C buildings, and discuss how building classifications are used in the real estate industry.

What are the Building Classification Classes?

In commercial real estate, all buildings are classified into three classes: A, B, or C buildings. Since every type of building is classified, investors in the real estate industry are always discussing building classifications.

To start at the top, (A) buildings are your top-of-the-line buildings. (A) buildings are often the newest in age and tend to have luxury finishes, such as granite, high end cabinets, and stainless steel appliances. They usually generate the highest rents in the market and also have the highest sales prices. For the building location, they are usually located in what people refer to as class (A) locations. For example, in New York, a class (A) office building could be located in Downtown Manhattan or on Wall Street. It could also be a brand new building. Today these buildings usually include special upgrades, for example, due to COVID, most class (A) buildings now have new HVAC systems, air filters, and touchless elevators. 

The next building class is (B) buildings. (B) buildings are not as fancy as class (A) buildings. Class (B) buildings are usually older buildings but they’re still of good quality. In the residential space, class (B) buildings usually attract a solid base of average working-class tenants.. These types of tenants are usually attracted to class (B) buildings since they might be priced out of the class (A) assets.

“It used to be that class (B) buildings would be around 10-20 years older than A buildings. I think now class (B) buildings have really evolved into 30-40 year old assets. I believe the lifespan of a class (B) building has been and can be extended with the proper capex improvements and preventative maintenance.  After the 70s the quality of buildings really started to evolve. Windows were designed better. They tend to be double-pane or insulated windows. Siding evolved as well with technology on the residential side. But even for offices, the quality of building really started to ratch it up as we got into the 80s. Since the late 70s and 80s, it started to become a lot better.”

– Rohan Gupta

Lastly, you’ve got the class (C) buildings, which are the lowest classification. These buildings are the older buildings that need a lot of updating and potentially have a lot of deferred maintenance (older electrical systems or chillers) and numerous items that need to be repaired (which can cost a lot of money). Older buildings also have a tenant base, especially in residential, that might be less wealthy. Due to this type of tenancy, you can face some issues and challenges with rent collections (especially in states like California, where there are a lot of tenant protections and eviction moratoriums). Due to these reasons, class (C)  building deals can be quite challenging if you don’t have enough adequate capital to improve and maintain the asset. 

“You have to roll up your sleeves as you move down the scale from A’s to B’s to C’s.”

– David Fong

Why Does GoodLife Primarily Purchase Class B Buildings?

Since class (B) buildings are not as updated as class (A) buildings, they are more affordable. Due to the more appealing price tag, for investors, it presents opportunities to buy class (B) buildings or class (B-) buildings where there are opportunities to renovate the building and upgrade it into a higher class (B) building or even a class (A-) building. Since you’re able to buy class (B) buildings at a better value than the price of a class (A) building, there tends to be more upside if done correctly. 

Rohan and David often try to find bridge lenders who are willing to lend based on the future renovations and higher rent GoodLife HP proposes to gain. At GoodLife Housing Partners, the ultimate goal is for Rohan and David to find class (B) buildings in class (A) locations where there’s a story.

“There are always all sorts of reasons why class (B) buildings or class (B-) buildings may not have reached their potential. For example, neglect in management or an absentee owner from out of state, and so that’s the opportunity for investor groups like ourselves to look at.”  

– David Fong

Each class of property represents a different level of risk and reward. As an investor, it’s important to understand the differences between each building class to know what type of property you are investing in and the various conditions of the property. GoodLife Housing Partners often focuses on Capital appreciation, a rise in an investment’s market price, which is why Rohan and David primarily invest in Class (B) buildings.

Debt Coverage Ratio

In Episode 76 of the Investing with GoodLife podcast, Rohan and David discuss a term frequently used by lenders and institutional investors, Debt Coverage Ratio or Debt Service Coverage Ratio (DSCR). Rohan and David define the Debt Coverage Ratio and discuss specifically how it impacts them through their work at GoodLife Housing Partners.

Read on to learn more or you can listen to the episode using the following link. Investing with GoodLife is available on all major podcast platforms.

Defining DCR
Debt Coverage Ratio is used in a number of ways. As a formula, it's your Net Operating Income (NOI), (Listen to Episode 73 to learn about NOI) divided by the Annual Debt Service (all the payments you have to make as a borrower under the loan).

If your NOI is the same as what you have to pay the lender for your loan for the coming year, then you're basically at a 1.0 Debt Service Coverage Ratio (DSCR). If this is the case, you won’t have much room for movement as all of your revenue from your investment will basically be used to pay your loan costs. If your loan revenues decrease or your expenses increase, you will not have enough funds generated from the asset to pay your monthly loan payment.

In last week's podcast episode, Rohan and David discussed Loan to Value, which is another metric lenders use to size up the amount of loan proceeds they'll give you. Once you get past Loan to Value (LTV), the next step in the lenders underwriting in determining your maximum loan proceeds is Debt Service Coverage Ratio (DCR or DSCR).

Understanding Lender's Relationship with DCR

To understand how DCR affects lender's calculations, a lender doesn’t want you to use 100% of the net operating income for your loan payments because if for some reason the net operating income goes down then the lender is exposed to financial risk. Lenders of course don’t want any risk, for the DSCR, lenders have a test they call the DSCR test. Lenders like to see a DCR number of 1.2 or higher. This means the revenue that you generate from a property is at least 1.2 times more than what you have to pay monthly on annually in debt service to the lender.

DCR or DSCR follows the same idea as LTV. It is an opportunity for professional investors to push returns, by getting higher leverage and to push the best DCR down. It’s important to remember that as an investor you must also have some cushion and be responsible, especially when things can get a little choppy. Having very high leverage amounts or a very low Debt Coverage Ratio can lead to some challenges or problems if cash performance at the asset declines.

What does it mean if your ratio is below one?

If your ratio is below one, that essentially means you're negative. From the revenue you're collecting on your real estate asset, you're not gaining enough money to cover your loan payments. This ultimately becomes a problem because then someone has to fund capital to make those loan payments or else you will be in default. You might have to make a Capital Call to your investors as a result (which nobody really wants to do). It is very awkward to go back to investors to say, "Hey, the property is not generating as much income as I thought, I need more from you before the lender gets mad at me". The worst-case scenario is the lender then forecloses on you and you wipe out you and your investor's entire cash investment in the real estate.

How GoodLife HP Thinks about DSCR

At GoodLife Housing Partners, when we look at investments, we are mindful of the DSCR. The lender looks at DSCR to figure out what kind of risk they will take. We need to look at it and figure out what kind of cushion or margin of effort do we want?

When we typically do value add transactions, we're renovating apartments and other units so the cash flow will typically dip due to vacancies while renovating a unit. It is extremely important to be mindful that you're not put in an awkward position where you can't cover your loan. Lenders don’t want to own the real estate also so that's why when they size loans so they can figure out what's the maximum they’ll give you in terms of loan proceeds. They look at Loan to Value and they also look at DSCR.

Overall, the Debt Coverage Ratio is a simple metric to explain or demonstrate how risky your project may be.

How Do Lenders Use Debt Service Coverage Ratio (DSCR)?

Lenders use Debt Service Coverage Ratio to also determine what the DSCR will be later on after your business plans are completed. For example, once you execute your business plans and the renovation plan is completed, and you know how rents will look like in the future, lenders want to make sure the new revenue is healthy enough that there can be a takeout lender who will be able to refinance you and pay off the current existing lender. The pay-off lender will be looking at the DCR once again to figure out how the property’s net revenues can cover the new loan payment.

In our business at GLHP, they check to see if we raised the income and make sure everything was verified.

The lender will look at the DCR and say something along the lines of, “Well on stabilization after your business plan is done, it looks like your Debt Service Coverage Ratio will be super healthy (1.3 or 1.4)”

If the lender believes the business plan is realistic and feels like you’re capable, and have the track record and skills to execute, then the lenders will get comfortable with that risk and they'll do that loan. If you get to 1.3 or 1.4 DSCR in the future, lenders know there'll be a market for other lenders to basically refinance them out and so again, it's a measure of risk and the pressure of where the revenues are currently versus where it needs to get to be in the future.

Moving Forward with DCR/DSCR

Ultimately in the commercial real estate business, DCR/DSCR is a good metric to use in your own analysis. A bank will always put your deal through this matrix. Having good knowledge of what that number is and how to calculate it is useful wherever you're investing. Additionally, when you’re choosing lenders, whoever you pick as a lender it’s good to know what their tests and risk tolerance is.

GoodLife HP Continues to Expand in Dallas, Texas

On February 17, 2022, GoodLife Housing Partners purchased the Centennial Apartments, a 100 unit multifamily apartment community located in the rapidly growing medical district of Northwest Dallas. “GLHP” feels very confident in delivering exceptional returns due to previous ownership’s conservative business strategy driven by fears of low occupancy during COVID‐19, rental rate upside has not been maximized despite the strong rent growth in the local market.

We are excited to start our comprehensive exterior and interior renovation program with an expected ~20% increase in net operating income (“NOI”) once completed. Further NOI can be generated by continuing the existing renovation scope for the remaining units, adding a smart home technology package to all units, washer dryers to select units, and developing additional exterior community amenities.

GLHP is actively acquiring class A-C multifamily, industrial, affordable, and student housing product between $10-100M in major metropolitan areas. GLHP is a Los Angeles-based, privately-owned real estate investment firm that has owned and operated over $400 million in assets. Our mission is to acquire quality assets, provide a high-end living experience for our residents, and generate value for our investors.

Net Operating Income

At GoodLife Housing Partners, we are always looking for ways we can increase our Net Operating Income (NOI). In Episode 73 of Investing with GoodLife, Rohan and David further discuss why NOI is an important metric that we are constantly using in our deal analysis. By the end of this article, we hope you know the following about NOI:

• Understand how to calculate NOI
• Ways to increase NOI
• GLHP’s Point of View on NOI

What is NOI?
NOI is a calculation used to analyze the profitability of income-generating real estate investments and is the standard metric used in the commercial real estate industry today. To define NOI simply, it is the net operating income or revenue generated from an investment (for example, rents plus other ancillary income), minus the top-line expenses (eg..general expenses incurred in operating the real estate asset such as taxes and insurance). NOI is ultimately a snapshot of the economic viability of a real estate investment. Even though NOI is not the final end-all-be-all of metrics in analyzing a real estate investment, it is a critical measure to consider because if you can increase the NOI of a real estate asset, you are able to increase the overall value of the property. This is because most investors today value and price real estate assets based on the property’s NOI.

NOI is a key component in many other valuable real estate metrics. For example, in Episode 72 (Linked at the bottom of this page), David and Rohan discuss how a Cap Rate is calculated by dividing net operating income by property asset value or purchase/sale price.

What isn’t included in NOI?
One important thing to keep in mind though is that NOI does not include *below-the-line expenses, the biggest ones being mortgage interest and other loan payments. As Rohan describes in the podcast, interest, and loans aren’t calculated in NOI because these factors are different for every borrower.

“The way I generally look at it is, the interest rate on a loan that Warren Buffet could get, versus the loan the average guy on the street could get, is going to be a little bit different.”

– Rohan Gupta

Even though NOI doesn’t take into account these expenses, as well as other costs incurred in the ownership of real estate, such as capital expenditures, it’s a much more precise calculation compared to simpler metrics such as GRM because it takes into account all revenue streams, while also accounting for most operating expenses.

How GLHP Believes NOI is Evolving
One thing changing, as the industry shifts, is insurance costs. While insurance costs used to be fairly fixed, today, insurance premium costs are on the rise all across the United States. For example, in Texas after multiple storms, tornados, etc. insurance prices have risen considerably in the last few years.

Because of this, owner-operators like Rohan and David, are always trying to find creative ways to reduce insurance costs. An example of how they are accomplishing this is pooling the insurance policies of separate properties together by using the same property management company’s master insurance program. This has led to savings of over 20% in many cases.

*below-the-line expenses: below the line refers to line items in the income statement that do not directly impact a firm’s reported profits and thus, the calculation of the NOI. For example, a firm may classify certain expenditures as being capital expenditures, thereby pushing them below the line by shifting them from the income statement to the balance sheet.


What makes a good investment? Unfortunately, there is not one definitive answer. What might be a good investment for one person might not be a great investment for someone else, but thankfully there are some general guidelines that can help you make informed decisions about your investments.

In Episode #72: Cap Rates vs. GRMs of the Investing with GoodLife podcast, Rohan and David compare Cap Rates and Gross Rent Multipliers (GRM). They discuss the pros and cons of each and deliver a general understanding of what GRMs are. Read on to learn more or you can listen to the episode using the following link. Investing with GoodLife is available on all major podcast

What is GRM?
GRM or Gross Rent Multiplier is the ratio of the price of a real estate investment to its annual rental income before accounting for expenses, such as property taxes, insurance, utilities, Etc. GRM is the number of years the property would take to pay itself in gross received rent.

How Do you Calculate the GRM of a Property?
To calculate the GRM of a property, you divide the price of the property by its gross rental income.

Difference Between Cap Rates & GRM
The major difference between Cap Rates and GRM is that the GRM uses the gross income of the property, while Cap Rates use the Net Operating Income (NOI) of the property.

Pros of GRM
The biggest pro of using the Gross Rent Multiplier is how easy the metric is to use which allows you to calculate quickly. The GRM is quite effective since it allows you to easily compare potential investments and eliminate properties before performing in-depth analyses.

Cons of GRM
A con of using the GRM is that it only focuses on rental revenue and excludes other revenues that can be generated from a rental property. Another downside of GRM is that it doesn’t consider vacancies or other expenses, such as property taxes, general operating expenses, maintaining common areas, roof maintenance, etc. Since none of those are considered in this metric, it contrasts to Cap Rates as Cap Rates are based on NOI, and Net Operating Income is defined as revenues minus expenses.

What Are Cap Rates?

As a real estate investor, you are always looking for the next great opportunity. You may have heard about cap rates and how they can affect your bottom line, but what are cap rates and how can you use them to your advantage? On episode #71 of the Investing with GoodLife podcast, Rohan and David discuss cap rates and their numerous benefits. Read on to learn more or you can listen to the episode using the following link. Investing with GoodLife is available on all major podcast platforms.

Visit Our Podcast

Understanding Cap Rates

According to Investopedia, "a capitalization rate is used to indicate the rate of return that is expected to be generated on a real estate investment property. This measure is calculated by dividing net operating income by property asset value and is expressed as a percentage." Basically, cap rates are a valuation metric and one of the many factors to consider when conducting a financial analysis of an investment.

As you go up the investor scale, cap rates become the most used and simple measure of how people evaluate real estate. Cap rates make it easy to compare properties regardless of the investment type and it's usually the first thing we look at here at GLHP. Whether you're buying a multifamily property in Dallas, or you're buying a strip center in Orlando, it almost doesn't matter because cap rates help categorize different investments into the same bracket.

Reasons for Using Cap Rates

Cap rates are like stock market predictions or any other formula used to look at stocks or evaluate stock speed. If the property is seen as being riskier, the cap rate will be higher in order to compensate the investor for taking on that additional risk. Additionally, If the market is doing well and investors are eager to invest in property, the cap rate will likely be lower. This is because investors are willing to pay more for a property when there is more demand for it. In essence, cap rates provide a sense of value- this is where you get your baseline number. This formula is used to make a rapid analysis of whether you should pursue an asset or pursue something else.